Will Cleal Photography - Elite Fitness & Sports Photography
Elite Fitness Photography

CAPTURE YOUR PEAK PERFORMANCE

Professional fitness & sports photography that tells your story. From athletes to influencers, from brands to champions.

Trusted by Champions & Brands

PREMIUM SERVICES

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Fitness Shoots

Professional gym and studio sessions capturing your physique at its peak. Perfect for athletes, PTs, and fitness models.

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Competition Coverage

Stage photography and backstage content for bodybuilding shows, fitness competitions, and sporting events.

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Video Production

Dynamic video content for social media, promotional materials, and brand campaigns. From concept to final edit.

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Brand Campaigns

Complete visual solutions for fitness brands, sportswear companies, and health businesses. UK & international.

WILL CLEAL

I started my photography journey in 2019, and since then I've had the privilege of working with some of the biggest names in sports and entertainment. From capturing Anthony Joshua in training to collaborating with Love Island stars and top YouTube influencers, every shoot is an opportunity to create something extraordinary.

Based in Devon but traveling worldwide, I've partnered with major brands like JD Sports and Father Sons, bringing their campaigns to life across Europe. My passion lies in capturing the dedication, strength, and stories of athletes and fitness enthusiasts at their peak.

Whether it's a high-energy gym session, a brand campaign, or competition coverage, I bring the same energy and creativity to every project. This isn't just about taking photos – it's about capturing moments that inspire and motivate others on their fitness journey.

6+ Years Experience
15 Countries
500+ Athletes Shot
500+
Athletes Shot
50+
Brand Partnerships
15
Countries Visited
6
Years Experience

SCHEDULE YOUR SHOOT

Select your package, pick a date, and secure with instant payment

Example Package

£299
  • 2-hour gym/studio session
  • 20 edited images
  • Online gallery delivery
  • Social media formats included

Example Package

£199
  • Stage photography
  • Backstage coverage
  • Same-day previews
  • Digital downloads

EVERYTHING YOU NEED TO KNOW

From prep to delivery, we've got you covered

Peak conditioning is key! I recommend scheduling your shoot when you're feeling your best. Plan your prep 4-6 weeks out - dial in your training, nutrition, and get plenty of rest. On shoot day, bring multiple outfit options, any props, and your favourite pump-up playlist!

Absolutely! Based in Devon, I travel throughout the UK and internationally. I've shot in London, Manchester, Birmingham, and across Europe. Travel fees apply for locations outside Devon, but I often waive these when booking multiple shoots in the same area.

You'll receive 3-5 preview shots within 48 hours for social media. Full gallery delivery is typically 7-10 business days for standard shoots, or 2-3 weeks for larger brand campaigns. Rush delivery available for an additional fee.

Yes! Video is huge for social media engagement. I offer Instagram Reels, TikTok content, YouTube fitness videos, and brand promotional videos. Video can be added to any photo package or booked separately.

My experience speaks for itself - I've shot with Anthony Joshua, Love Island stars, and major brands like JD Sports. But what really sets me apart is my understanding of fitness culture and what makes athletes look their best.

Yes! For shoots over £500, I offer split payments: 50% deposit to secure your date, 50% on delivery. For larger brand campaigns, we can arrange 3-4 installments.

READY TO ELEVATE YOUR IMAGE?

Let's create something extraordinary together. Available for UK & international projects.

Book Your Shoot Now